Rawlins Paints sell a wide range of specialist paints & coatings for all aspects of interior and exterior building maintenance. Their current website was very busy and made it difficult for visitors to focus on key points and call to actions. The homepage redesign that I created refreshes the look and feel, uses a clear layout and introduces ‘The Rawlins Difference’ carousel. This contains slides to discuss service, advice and quality – Unique Selling Points that really push the benefits of using Rawlins as their supplier.
Rawlins Paints had an existing email campaign but needed a revised design that would increase click throughs and take up. The client was looking for a cost-effective way to promote products so wanted the template to be easy to use for any product or range, whilst also remaining on brand.
