Katherine Moss
Digital Marketer
Find out more about me by taking a look around.
If you have any questions, please get in touch.
Portfolio
About
I’m a Freelance Digital Marketer offering my services to SMEs and sole traders. I also work on a pro-bono basis with charities and not-for-profit businesses.
My experience covers social media management, eCommerce and design / artworking for print and web. I’ve worked alongside developers, account handlers, web analysts and assisted other creatives.
Get in touch to find out how I can help you!
Specialities:
Social Media Management,
eCommerce / Digital Marketing,
Client Communication,
Web Content Management,
Graphic / Digital Design,
Logo Design, Digital Illustration,
Photo Retouching & Artworking.
Software Skills:
Adobe Photoshop, Illustrator & InDesign CC
for Graphic Design & Digital Illustration,
Adobe Premiere Pro & After Effects CC
for Video Editing & Compositing,
Hootsuite for Social Media Management & Marketing,
Microsoft Office Suite: Word, Excel, PowerPoint and Outlook,
Working Knowledge of HTML / CSS,
WordPress, Magento & Shopify for CMS Websites,
Mac and PC Proficient.
CV
Volunteer position at the UK’s largest and most influential equine charity. My role covers the Yorkshire region and I undertake a variety of communications and marketing activities, such as:
• Establishing and maintaining a social media presence for BHS Yorkshire to engage the community with local activities and national news.
• Collating promotional materials and photographs to be used for regional publicity and to showcase events and campaigns.
• Creative design for print and digital advertising, to raise the BHS profile.
• Supporting fundraising activities to increase and retain membership.
Dexters design and make innovative, modular workwear for trade professionals. I was brought in to assist with the social media management of their Facebook, Twitter, Instagram and YouTube accounts. This involved producing daily content for posts, monitoring and responding to customer queries and social listening to reveal consumer insights. My role also involved using the eCommerce platform Shopify to make website updates and apply discount codes to product listings.
Redbank Stables is a livery yard and equestrian trader which specialises in buying and selling quality horses and ponies. My role covers the marketing and promotion of their services and I am responsible for creative design and the management of their online presence. Tasks have included:
• Management of all social media channels to increase engagement, retention and leads.
• Production of digital assets and implementation of web content management system.
• Copywriting for adverts and updating stock listings on the equine marketplace, Horsemart.
• Responsible for the rebrand of the company and the launch of the new website.
• Designing marketing materials for both print and web (stationery, posters, leaflets, client contracts, show schedules).
Kooji Creative is a digital design studio and online shop. We offer a variety of services across print, web and mobile. Our illustrated merchandise is available on an assortment of products ranging from clothing, homeware, stationery and canvas prints. I’ve liaised directly with both customers and external suppliers, attended networking events, secured funding and had an active role in all areas of the business.
Companies I’ve worked at include: Target Print, Elmwood (Brand Consultancy), Savvy Marketing, Force24, Enjoy Digital, Media Wow, Seamless Marketing & Communications, Redbank Stables LTD and PCD Agency.
Clients I’ve worked with include: Harewood House, The British Library, BBC, Carnegie Research Institute and many more.
Visit the website here: www.koojicreative.com
Working across the university within the School of Art, Architecture and Design, Business and Law, Distance Learning and Film, Music and Performing Arts. Assignments have included:
• Supporting students and academics with creative design software and providing technical assistance.
• Established and maintained @BeckettDigiLabs social media presence to keep academics, students and the wider community up-to-date.
• Advising on the production of digital media in the areas of teaching, learning and research.
• Designing marketing materials, such as posters, leaflets and signage.
• Web content management, auditing and proof reading of online courses.
• Conducting market research for National Student Survey / IPSOS MORI..
A chance to travel to Bangkok in Thailand to see the International Indian Film Academy Awards firsthand! Working with other Leeds Met volunteers I assisted by gathering promotional footage, photography and carrying out interviews.
The Among Us Foundation is a non-profit organisation for both adults with physical and learning disabilities and the homeless in Lublin, Poland. For my final year degree project I travelled to the centre with a group of students and a translator in order to produce a website that showcases and raises awareness of their work.
As part of the International Volunteering Projects run by Leeds Met I worked alongside a team of volunteers within two arts therapy centres in Lublin, Poland. Working with adults who have physical and learning disabilities was an incredibly rewarding experience.
Competing against other universities within Yorkshire, our team developed, planned and pitched a business strategy to a panel of ‘Dragon’s Den’ style judges. We not only gained the £500 prize money but also enhanced our commercial awareness, team working and employability skills!
Whilst representing Leeds Met at one of the largest conferences in the region, an enterprise business game challenged us to create a concept, product or service to sell to the 2000+ delegates. With only 24 hours and a budget of £50 our team came up with a carnival style attraction we named ‘Beat The Boss’. This game had both school children and business professionals alike queuing up to play and secured first place!
Internship completed as part of my Sandwich Degree. I was based with the Web and Multimedia, Graphics and Creative Design teams and produced branding for events and design for print / web. I worked with both colleagues across the Communications and Marketing department and face to face with external clients such as Apple EMEA, Pace Micro Technology, Leeds Tykes Rugby Union and the Northern Technology Institute. This position also gave me the experience of working directly with printers, web developers, video editors and copywriters.
Work placement secured over the Summer of 2006 at this busy marketing agency. This was my first look inside a design studio and a huge inspiration, which effected the direction of my creative career. I was allowed to be involved in every aspect of the production process, assisting senior team members with multimedia projects. My time here was a valuable learning experience and gave me a much greater understanding of the inner workings behind a digitally-driven business. A massive opportunity and one I will always be grateful for!
The 33rd International Conference and Exhibition on Computer Graphics and Interactive Techniques (SIGGRAPH), is a highly prestigious multimedia technology event held in the USA. Our team’s group project ‘Lohner’ was awarded a prize (and after Leeds Met kindly agreed to fund our trip) we travelled to Boston to attend the ceremony.
Working with a team of students and a professional film crew I captured video footage of the ‘Carnegie Great Student Run.’ Since we were filming a live event there were no re-takes and so keeping calm under pressure and co-operating with team-mates was essential.
These roles gave me the ability to deal with customers both face to face and by phone, to negotiate solutions to problems, to use my skills of persuasion in selling products and services and most importantly gave me a passion for working with people that I’ve never lost. This was a great start to my career and grounded my knowledge and understanding of customer service. The customer is always right!
Companies I worked with include: British Home Stores, Marks & Spencer PLC, Debenhams, Allders, Littlewoods, Dorothy Perkins and Green Flag: Motoring Assistance First Response.
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