Creative Networks had a real treat in store for us this month – a talk by Jody Smith! The BAFTA award winning, Multiplatform Commissioning Editor for Entertainment and Comedy at Channel 4 (wow, what a mouth full) took us on a guided tour of the history behind interactive TV.

Jody is responsible for launching E4.com and most recently Comedy Blaps. He’s also been in charge of online campaigns for the hit dramas Misfits and Skins and he commissioned the the digital components of the fun-fueled game shows The Million Pound Drop and The Bank Job. These projects earned him, and his team, the 2011 BAFTA award for Digital Creativity.

It was fascinating to find out how people interact with secondary devices (or distractions) while watching TV, such as house-hold chores and how games like these can increase audience participation. The prospect of winning a Million Pounds would definitely have my full attention!

I was asked to produce this promotional e-flyer, as an invitation to sign-up to the event. The design needed to reflect both his career and achievements and so I did a little digging around the internet and found Jody’s ‘Faces in Places‘ blog. This is “A photographic collection of faces found in everyday places” with a contributing community of over 3000 photographers which Jody manages in his spare time. It’s also been published as a book with a percentage of the proceeds of each book sold going to the ‘Hope for Children‘ charity.

Check out the Faces in Places Blog here: http://facesinplaces.blogspot.com
Buy the Faces in Places book on Amazon here
Follow Jody Smith on Twitter here: www.twitter.com/toastmaster