Dexters design and make innovative, modular workwear for trade professionals (specifically decorators) looking for merchandise that’s flexible and adaptable. Dexters trousers feature a unique pocket system which allows quick and easy access to essentials tools for the job at hand.
I was brought in to assist with the social media management of their Facebook, Twitter, Instagram and YouTube accounts. This involved producing daily content for posts, monitoring and responding to customer queries and social listening to reveal consumer insights.
My role also involved using the eCommerce platform Shopify to make website updates and apply discount codes to product listings.
Customers were given the chance to be featured on the ‘Wearer’s Wall’ by posting photos of themselves wearing their new kit and using the #WearDexters hashtag. We also offered to give their business exposure as an added incentive!
The video accompanying the post above is a 3 second snippet taken from a promo produced by eCommerce agency, Statement. Breaks tend to be the time when our social media traffic is highest, so a post with a reminder of the Dexters blog was another way to draw in more visitors.
Whilst attending the National Hardware Show in Las Vegas, USA, Dexters met the Idaho Painter, who produces DIY painting videos. Here he wearing a pair of Dexters trousers in his Paint Life Academy spray booth session.
I created the animated gif in the post above to liven up this photo of a parcel that was being sent out to the Idaho Painter in the USA. The glowing box was crammed full of Dexters trousers to be worn in their Paint Life Academy videos, which Dexters sponsored.
Playing on the words Need and Knee, this post features one of Dexters most popular products, their versatile Knee Pads!
The series of posts above were part of the Dexters Bundles campaign, promoting a 25% discount for two weeks only in May. The closer the deadline approached, the more accompanying visuals highlighted how time was running out.
The Dexters Mates Rates Loyalty Scheme rewards customers with points, which they can then use towards future purchases. The more you shop, the more you save!
Summertime is when we’re most likely to see trade professionals sporting the latest designer shorts. Dexters Workwear shorts are both practical and fashionable!
The hashtag #ThrowbackThursday is popular across social media to look back on memories from times gone by. This post from the National Painting and Decorating Show in 2016 sparked a conversation with a customer about our Female Decorator’s Workwear range and bagged us a sale!
‘We take the ‘pain’ out of painting’ – Part of a series of puns intended to be shared and commented on. Other posts (above) include ‘This is How We Roll’ and ‘You Need Knee Pads’.
The Trusted Shops trustmark gives online shoppers peace of mind with genuine reviews and a money back guarantee. This post encourages existing customers to leave us a review, whilst at the same time builds confidence in prospective customers.
